The Monterey pop bash at the 7,200 -seat Fairgrounds marks the first time that artists have elected to run a music festival. ![]() Also appearing will be a score of relatively unknown hippie groups from San Francisco. ![]() The talent roster will include such established artists as the Mamas and the Papas, Lou Rawls, the By ELIOT TIEGEL Beach Boys, the Byrds, Simon and Garfunkel, Dionne Warwick, Johnny Rivers, the Association, Otis Redding, and the Jefferson Airplane. Lou Alder, one of the founders of the festival, figures that there will be about $2 million worth of talent on hand and that their action proves that today's young performers are serious people who believe their music qualifies as an art form. Also, talks are now being held to get the show on film for a subsequent TV showing. Also, EMI has developed a cartridge that could be used on monaural machines to play (Continued on page 8) Talent's Historical 'Foundation Fest' - LOS ANGELES The multimillion- dollar lineup of talent at the first Monterey Pop Festival (June 16-18) will be donating their services free, and the monies that will be accrued from the festival will be allocated to needy persons associated with pop music and some charities. (See separate story.) The move to an all- stereo market had already been made overseas by EMI which recently started releasing ils new classical LP's in stereo only. Dealers and one -stops, too, were, for the most part, in favor of the move. Manufacturer reaction to the equalization of the monaural and stereo records was generally favorable and it looked as though other companies would soon follow the new pricing patterns. The new CBS price goes into effect Mono Price, e All- Stereo GROSS next Monday (5), while the RCA Victor price is effective Thursday (1). Later that day, RCA Victor announced that the prices of monaural albums would be brought to the level of stereo albums in each category. The initial step in the direction was made last Thursday morning (25) when CBS Records announced that prices for all monaural albums on the Columbia, Epic, Okeh and Date labels would be increased $1 in the manufacturer's suggested list price. The monaural disk's struggle for existence has been intensified by a change in pricing that will bring the monaural record up to the price of the stereo disk. Next year, plans call for a (Continued on page 10) Col, to Raise RCA Too Cu By MIKE NEW YORK The record industry is drawing closer to a stereo -only album market. Intend to Build Charlie Koppelman and Don Rubin intend to build the cartoon characters by filming them against live backgrounds and keeping secret the names of the mortals who play their roles. The cartoonist, and the two pre -teeners, will be kept in the background. which will also serve to introduce the act's latest single. Norman Prescott has been hired to produce the film clip. The act will make its visual debut this fall on a major television show, with a two -and -a- half -minute film clipbacked by live vocals and instrumentals. ![]() The single, When the Good Sun Shines," was released in mid -May on the Daddy Best Presents label (owned by Warner -Bros. gte to their credit, but who have not yet appeared in graphic form. The characters are Elmo & Almo, who have a sin. (Continued on page 68) acters of their own creation. Stereomatic will also serve as warranty agent for the equipment for which it will add 10 per cent to the wholesale. Credit Card Use Peter Guchi, Stereomatic partner, said that the oil company will permit the use of its national credit card for player and tape purchases. 1 leijSEVENTY -THIRD YEAR 75 CENTS The International Music -Record Newsweekly Koppelman & Rubin Bow a 'Ca rtu ne' Act By AARON STERNFIELD NEW YORK - Koppelman- Rubin Associates, independent producers, are building a campaign around two cartoon char- Oil Firm to Test -Market CARtridges By EARL - PAIGE CHICAGO Stereomatic here will begin test- marketing tape CARtridges and players through 34 metropolitan auto service stations under agreement with a major national oil company.
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